SIMPLY GRAZIE, to all the “Real Makers” of Amsterdam, the Food Revolution Day May the 20th 2016!And to all my family, friends , dear friends, pupils, occasional, improvised, experts, passionate and skeptics, the ones that were joining my classes just for once and the habitués that are following me since 3 years, the jealous ones and the true ones, the ones that were supporting me all along these years and the one that made me grow with critics and supportive discussions, the ones that are not anymore in this world and believed in things to happen, my cooking friends and Chefs I met, the new ones entering my world and accompanying for sometimes along this incredible cooking dream path , special path. To al the Ambassadors, all over the world, to all my Youth of the Y4PT Foundation, sharing with me more than just a passion for a sustainable world, to the ones that have changed their path in life embracing another one and following me on this reality of the cooking life. Is not a matter of a story to tell you, is a matter of emotions to be shared with you all: emotions that many people in this world are missing. Missing because they do not had yet the chance to have a supporter, be it a family member, a friend or a real mentor accompanying them through life. Emotions that are a part of our human deep essence , our real reality not the one that some puppeteers all over the world, especially through the Media and Social Media world are willing us to see and live. Here is a matter of real lives, lived by real people, gentleness and kindness, generosity and pure hearted people. People that have chosen to dedicate their lives to something that have a deep inner value, although media all over the world are willing now to make it instrumental: and damn, they seems to be good on that since some years! Have you ever been asking yourselves why cooking shows are having such a big success nowadays? Because they are giving to a large audience, something that they have always dreamed of : the glamorous Hollywood patina; they are making the Hollywood world of television and movies, live in your kitchen. They tell people this story: you can do it, you can be a star too in your kitchen! But what they are missing when they present us those shows ( that , in any case, for the serious Professionals of the sector is an evidence, are a fake because of many reasons…) is the true spiritual and human connection and rewarding that is creating among people that cook. They show instead Competitions: our world nowadays is a competition based one: you should always be better of somebody else, in every field; and competitions in the kitchen are becoming more and more tougher, louder, faster, to create a form of anxiety and dependence on the spectator. Have you ever felt tired after watching some of these Cooking Competitions in the TV shows? Well, I did…and, as an aftermath, I was thinking that, no, this is not the real world of the Kitchen. For sure, if we take the example of Professionals, whether they are Caterers, Michelin Starred Chefs , Cooks and Commis in Restaurants , yes they live under pressure, they use their bodies, they run fast in their minds and actions connecting all the moments of which a dish is composed, they are tired and they live dangerously on the edge of physical usury. But, their passion is there: perhaps hidden under tons of work and routines. The real Chefs are the ones that are not on the TV shows, or at least, not all. The real Chefs with a big C, are the ones that everyday wake up after a previous day of fatigue to serve a Community .The ones that do not talk and, just cook. The ones which thoughts you’ll never see and hear because they are too discrete and simple (some will say naives) or shy to be feeling to go on air or on an interview. The ones that chose their profession because it was the only chance they had doing something that they were acknowledged in their countries. The ones that by chance, you meet in a nice touristic trip in a restaurant and you are talking with. The ones that you discover as real human being and you do not see as machines. The ones that are telling you, if you have the occasion, about how good that broth they prepared was and their eyes are shining. Well, these people, they put Love, with a big L in what they do: sometimes this big L is hidden under tons of pressure, under big bosses that are crushing their bodies and spirits, by obligatory routines that are making them forgetting about when and why they started cooking. Some of them are frustrated, they know they cook better of others but they cannot make in the System. To all these people we should owe our real clap and hat off: because thanks to them we access the marvelous and rich world of flavors, emotions, memories, colors, textures, simplicity and complication that is the real kitchen. A world reminding us of our childhood, parents and grandparents, a world making us feeling Human and united. There is no color, no race, no age, no fears of division, when we cook and are together in a kitchen, where the goal is to teach, serve, and help a community. Well, friends, yesterday in Amsterdam I had all these: I was so happy, emotional, driven by pure adrenalin and bliss, to be part of that day, you can call me a stupid or a naïve, up to you, but moments like those are rewarding you of every sacrifice you make to be part of. I would love to really send positive vibes and my heartfelt thanks to Terri, Lindsey, Edwin, Damien, Thomas, FongYee, Ramon and so many other that I cannot remember the names, telling me their stories and how they started, their will to help and change this world of ours for the good through food and kitchens. You know, you were so really driven by passion and enthusiasm that the emotional rewarding was tangible in the air. The moment we shared outside, when everything was over, this image of you all in a circle, reminded me of the Knights of the Round Table. You know, you are the real makers of the world: I see this every day since I created my group around the world. So many small and big things are happening through real people. So many real things can happen, driven by the force of real people, so real that they can subvert the artificial balance is created by decision makers. I’d love to bring you the words of a famous Documentarian, Albert Maysles and end this long letter: let’s all continue to be real and let’s revert the world to give back to the new generations the world as it was before this madness. Happy days ahead to you all and hope to see you soon somewhere in the world again to cook with you! Gaia “As a documentarian I happily place my fate and faith in reality. It is my caretaker, the provider of subjects, themes, experiences—all endowed with the power of truth and the romance of discovery. And the closer I adhere to reality the more honest and authentic my tales. After all, knowledge of the real world is exactly what we need to better understand and therefore possibly to love one another. It’s my way of making the world a better place.” Albert Maysles About the Food Revolution
The Food Revolution is a global movement that allows people who love food to come together to share information, talents and resources and also to pass on their knowledge and highlight the world’s food issues. All around the globe, people work together to make a difference. The Food Revolution is about connecting with your community in schools, restaurants and local businesses. We want to inspire change in people’s food habits and to promote the mission for better food and education for everyone. About Jamie Oliver and the Food Revolution Jamie Oliver is the founder and driving force who inspired millions around the world to join the Food Revolution. In 2010, as part of the ABC TV series, Jamie’s Food Revolution, Jamie worked to improve school food and set up a community kitchen in Huntington, West Virginia to teach people how to cook from scratch. Although difficult at first, it received a great response and a second series followed tackling school food and eating habits in Los Angeles. Jamie set up the Jamie Oliver Food Foundation, a 501c3 non-profit organization, to continue this work across America and inspire people everywhere to stand up for real food. The Food Revolution is now a global movement, reaching communities around the world through a network of volunteers, tackling the obesity epidemic and diet-related diseases with better food education and cooking fresh, real food from scratch. About Jamie’s other foundation projects Jamie’s Food Foundation (JOFF) is a US non-profit organization and forms part of Jamie’s global family of foundation projects, including the Better Food Foundation in the UK and our partners, The Good Foundation in Australia. The Better Food Foundation has a number of activities, from providing unemployed and disadvantaged youth with professional training in the Fifteen apprentice program to teaching adults to cook in Jamie’s Ministry of Food centres to campaigning for better school food to teaching kids to grow and cook food as part of The Kitchen Garden Project. In Australia, The Good Foundation has teamed up with Jamie and the Good Guys to open and run Jamie’s Ministry of Food centres as part of a community-based campaign to teach adults and youth how to cook from scratch. All of Jamie’s Foundation projects aim to educate, empower and inspire people through food and support the global Food Revolution, joining forces on our annual day of action, Food Revolution Day. What makes a day so special? 2017 |
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There are 2 things in Life that are primordial: the first one is Love in all his forms and the second one is Food.
Both of them they makes us live, both of them they makes us laugh and have pleasure and both of them can make us become passionate people.
When you have a day were Love and Food are combined, the results is an explosive cocktail of connected people, energy and good vibes.
This is what happens in the world when big events like the Opening Ceremonies Olympic Games are taking place, were finally human beings are feeling what they should feel everyday: connection, empathy and commingling to a cause.
This is why Positive Leaders, Ambassadors and spoke persons are so important in our Societies; they are able to weave invisible and visible threads that are making us feel we are One.
Human beings need that: we are too numerous and too disconnected, despite all the web connections and actions are important to recreate this sense of Community so much belonging to Men.
The Food Revolution Day is one of these Days; one of these rare Day, were people on this Planet, are feeling to belong to the same Race, for a same reason.
Belonging to a cause is matter of many different factors: Genetics first of all, that is making us empathic or not, caring or not, Education and Family History and then Experiences we are going through, in Life.
And, when you embrace a Cause, there are millions personal ways to take it forward.
This is the beauty of the Food Revolution Day, where each of us as Ambassador, Believer, Supporter, Friend, “Warrior”or call it as you wish, is pushed beyond its own limits, to make it better, bigger, to demonstrate to the entire world , that we care, that we believe, that we are One.
What a personal rewarding satisfaction! Thanks to this Campaign we reward our “old common sense” and our odd feeling nowadays, of ability; that we can make it happen, that we can make it better than Governments, Authorities, than the “Ones” who rules this World.
Some people, instead, will think we are naives, ingenuous, idiotic…that we lose our precious Time, that nothing will happen.
Well, when I was very young, despite believing in a good world, I couldn’t see how my actions could have brought a Change in this World. Thanks God, Life was putting me in front of challenging decisions and unsuspected results.
Like it is the case now, supporting Jamie’s Food Revolution Day, since 2 years now.
And the Day of this Year Food Revolution was rewarding me and all the participants with this feeling of Love, Energetic Wellness, Commingling; and all this through Real Food.
What a loss for the big multinational, the millions spent in communication for almost totally industrial products. The masses they were so convinced to drive directly to the “mass grave”, were not so stupid after all, and were able to start finding their own way, the true one to heal themselves.
Which at the end is always the same good old sane equation!
We’ re connected to Nature, we are part of it, we should be back to it.
Nowadays consultancies studies are commissioned all over the world , to find back again Healthy Lifestyles…the last one that made me jump on my chair was this: “walking, biking to work can help commuters lose weight”. And we needed a study to understand that? The world of Management is losing common sense.
This is why I love the world of Cooking ; people who cook, at any level, they are grounded but creative, simple but visionary, naives and healthy.
They have a special smile, a special look, an earthy but artistic heart, a great shaking hand and dreamful minds.
And above all they love and they are passionate. Of course if I say so to the millions whose are apprentice inside small, hot and fast not famed kitchens, they will laugh at me.
But this is again where the Food Revolution comes in; isn’t it matter of changing the rules, of transforming the Society and the World of Food as well as making old common sense fundamentals on Education be back on track?
I love to share with you these pics with the smile and happiness of people that thanked me so much to do what to me is obvious: make good food with natural products and enjoy the feelings coming from it, a virtual embrace that fill the senses and beyond them, our deeper souls.
16 participants
8 countries
All ages,
and the will to continue passionately to cook and spread the positive message of the Food Revolution Day.
Since 3 years hundreds of people touched by the message and the flavors , the kindness of my passion and the firm convincement that I’m on the right track. And, as one my Young volunteers of my Foundation says, that I can be Contagious.
Both of them they makes us live, both of them they makes us laugh and have pleasure and both of them can make us become passionate people.
When you have a day were Love and Food are combined, the results is an explosive cocktail of connected people, energy and good vibes.
This is what happens in the world when big events like the Opening Ceremonies Olympic Games are taking place, were finally human beings are feeling what they should feel everyday: connection, empathy and commingling to a cause.
This is why Positive Leaders, Ambassadors and spoke persons are so important in our Societies; they are able to weave invisible and visible threads that are making us feel we are One.
Human beings need that: we are too numerous and too disconnected, despite all the web connections and actions are important to recreate this sense of Community so much belonging to Men.
The Food Revolution Day is one of these Days; one of these rare Day, were people on this Planet, are feeling to belong to the same Race, for a same reason.
Belonging to a cause is matter of many different factors: Genetics first of all, that is making us empathic or not, caring or not, Education and Family History and then Experiences we are going through, in Life.
And, when you embrace a Cause, there are millions personal ways to take it forward.
This is the beauty of the Food Revolution Day, where each of us as Ambassador, Believer, Supporter, Friend, “Warrior”or call it as you wish, is pushed beyond its own limits, to make it better, bigger, to demonstrate to the entire world , that we care, that we believe, that we are One.
What a personal rewarding satisfaction! Thanks to this Campaign we reward our “old common sense” and our odd feeling nowadays, of ability; that we can make it happen, that we can make it better than Governments, Authorities, than the “Ones” who rules this World.
Some people, instead, will think we are naives, ingenuous, idiotic…that we lose our precious Time, that nothing will happen.
Well, when I was very young, despite believing in a good world, I couldn’t see how my actions could have brought a Change in this World. Thanks God, Life was putting me in front of challenging decisions and unsuspected results.
Like it is the case now, supporting Jamie’s Food Revolution Day, since 2 years now.
And the Day of this Year Food Revolution was rewarding me and all the participants with this feeling of Love, Energetic Wellness, Commingling; and all this through Real Food.
What a loss for the big multinational, the millions spent in communication for almost totally industrial products. The masses they were so convinced to drive directly to the “mass grave”, were not so stupid after all, and were able to start finding their own way, the true one to heal themselves.
Which at the end is always the same good old sane equation!
We’ re connected to Nature, we are part of it, we should be back to it.
Nowadays consultancies studies are commissioned all over the world , to find back again Healthy Lifestyles…the last one that made me jump on my chair was this: “walking, biking to work can help commuters lose weight”. And we needed a study to understand that? The world of Management is losing common sense.
This is why I love the world of Cooking ; people who cook, at any level, they are grounded but creative, simple but visionary, naives and healthy.
They have a special smile, a special look, an earthy but artistic heart, a great shaking hand and dreamful minds.
And above all they love and they are passionate. Of course if I say so to the millions whose are apprentice inside small, hot and fast not famed kitchens, they will laugh at me.
But this is again where the Food Revolution comes in; isn’t it matter of changing the rules, of transforming the Society and the World of Food as well as making old common sense fundamentals on Education be back on track?
I love to share with you these pics with the smile and happiness of people that thanked me so much to do what to me is obvious: make good food with natural products and enjoy the feelings coming from it, a virtual embrace that fill the senses and beyond them, our deeper souls.
16 participants
8 countries
All ages,
and the will to continue passionately to cook and spread the positive message of the Food Revolution Day.
Since 3 years hundreds of people touched by the message and the flavors , the kindness of my passion and the firm convincement that I’m on the right track. And, as one my Young volunteers of my Foundation says, that I can be Contagious.

"I'm the Jamie's Food Revolution Ambassador in Brussels since 3 years now, spreading good practices and healthy ways of living to reach more understanding and a different lifestyle" Gaia
Cooking is traveling, is discovering ourselves, is understanding the world without leaving our kitchen, is a joy to discover how we are naturally united by it! Is joyful, colorful and antistress! Thanks Ambassadors for sharing your work around the world!! "
The Jamie Oliver Food Foundation launched its first-ever Food Revolution Ambassador Program in 2012 and ended it in 2017 to inspire, educate, and empower people everywhere to stand up for real food.
The Ambassador Program have engaged leaders until 2017 and reached communities worldwide. As Ambassadors, we fullfilled monthly events and challenges that were bringing together an international community of foodies, chefs, parents, educators, companies and activists to arm people with the knowledge and tools to make healthier food choices.
Cooking is traveling, is discovering ourselves, is understanding the world without leaving our kitchen, is a joy to discover how we are naturally united by it! Is joyful, colorful and antistress! Thanks Ambassadors for sharing your work around the world!! "
The Jamie Oliver Food Foundation launched its first-ever Food Revolution Ambassador Program in 2012 and ended it in 2017 to inspire, educate, and empower people everywhere to stand up for real food.
The Ambassador Program have engaged leaders until 2017 and reached communities worldwide. As Ambassadors, we fullfilled monthly events and challenges that were bringing together an international community of foodies, chefs, parents, educators, companies and activists to arm people with the knowledge and tools to make healthier food choices.